ABC News Senior White House Correspondent Jake Tapper hung out at the Google Hangout at the Democratic and Republican National Conventions over the last two weeks. He takes a look at how the American landscape has changed, especially how smartphones are changing politics.
One-third of American voters did not watch television in the last week. One-third!
Eighty-three percent of voters own a smartphone.
What does this mean for the future of television ads? Will they be microtargeted instead of blanketed ads on television and radio in swing states? I don't know.