Monday, September 10, 2012

Smartphones and Politics

ABC News Senior White House Correspondent Jake Tapper hung out at the Google Hangout at the Democratic and Republican National Conventions over the last two weeks.  He takes a look at how the American landscape has changed, especially how smartphones are changing politics.

One-third of American voters did not watch television in the last week.  One-third!

Eighty-three percent of voters own a smartphone.

What does this mean for the future of television ads?  Will they be microtargeted instead of blanketed ads on television and radio in swing states?  I don't know.

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