Bill Carter reports on the rising ratings for The Tonight Show with Conan O'Brien:
In the local overnight ratings in the country’s 24 biggest cities, Mr. O’Brien scored a 1.9 rating in the young demographic, crushing Mr. Letterman, who sank to a 0.7, one of his lowest numbers in recent months. The hosts essentially tied in the national household ratings, where Mr. Letterman has dominated since Mr. O’Brien’s first weeks on “The Tonight Show” in June.
The surge for Mr. O’Brien has been propelled by support among younger viewers – those 18 to 49, which many advertisers prefer to reach. He was helped Tuesday by a rare night of prime-time ratings strength for NBC, which got big numbers from its reality hit “The Biggest Loser” and a better-than-usual performance from Jay Leno at 10 p.m.