Monday, February 28, 2011

Sinker is Twitter's MayorEmanuel

The Atlantic revealed today that Dan Sinker is the guy responsible for MayorEmanuel on Twitter.
The real Rahm Emanuel offered to donate $5,000 to the charity of the anonymous Tweeter's choice if the creator of the account would out himself (Update: even now, the offer still stands). The Chicago Tribune's editorial board begged the account not to stop, saying, "The fun is just beginning," and comparing the mystery of the account's author to the "intrigue surrounding the identity of "Anonymous," the author of the 1996 novel "Primary Colors," a devastating insider take on Bill Clinton's 1992 presidential campaign.

If that seems like a lot of fuss over a Twitter account, you probably haven't been following @MayorEmanuel. The profane, brilliant stream of tweets not only may be the most entertaining feed ever created, but it pushed the boundaries of the medium, making Twitter feel less like a humble platform for updating your status and more like a place where literature could happen. Never deviating too far from the reality of the race itself, @MayorEmanuel wove deep, hilarious stories. It was next-level digital political satire and caricature, but over the months the account ran, it became much more. By the end, the stream resembled an epic, allusive ode to the city of Chicago itself, yearning and lyrical.

For weeks, journalists and insiders have urged the person behind @MayorEmanuel to reveal himself, but he (or she) demurred. Until now. After a protracted email negotiation, the author has outed himself to The Atlantic. He's receiving no compensation.

Genuis man. Sinker is a fucking genius.

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